Ethos
James’ Home of Tone, a family run business based in Stourbridge, West Midlands (UK).
Founded, curated and run by James Gascoigne with the moral support of wife Emma, and powered by the smiles of our two kids, Miles & Ralph. The 'Home of Tone' is a humble collection of guitars, parts & accessories that have been individually selected to be represented here for their quality, design and the brand in question's shared passion for the guitar.
I certainly don't consider the Home of Tone as re-writing the book on guitar store approach, but instead see this venture as writing my own book about what I love about the guitar; the instrument that has provided inspiration in numerous facets of my life from an early age.
All I hope is that you find the Home of Tone a place share your passion for guitars with me. The stores name is a bit of fun ultimately, but the intention is from the heart and since the humble beginnings in 2015 it seems there are so many of you that can relate to the approach. With an incredibly humbling 13k+ followers across the various social media platforms, having served over 12,500 customers so far & over 3500 of my 'Signature Series' guitar wiring harnesses made, the support has been overwhelming and for that, the least I can say is Thank You and I look forward to chatting with you!
"Truly excellent and througtful interactions with this company - James' knowledge is second to none and his positive and problem solving approach demonstrates his love of the craft of guitar. 100% recommended."
James comes across as very passionate about the service he provides. I will definitely buy from him again.
James is simply a great guy. Really passionate about the products he sells and the service he provides. I bought a Jennings guitar from him and a rather nice t shirt. If you haven't tried a Jennings, I suggest you do so. Exceptional quality. My other current is a Suhr and the Jennings is easily at the same level of excellence. I will be a repeat customer of the Home of Tone. Five stars.
James makes and sells fantastic products. The pre-wired harnesses are works of art. As a lefty I've had lots of these from James as he caters perfectly for me with proper high quality build and components, including reverse taper pots. Great personal customer service and ethics. Faultless.
James at Home of Tone is genuinely a genius! I was really grateful for him being able to squeeze in my guitar set-up at such short notice, but amazed at the rewiring and refining work that he carried out. The guitar has never felt so good and has never played as well. I cannot recommend him enough and have already passed on his details to all of the guitarists that I know. I’ll certainly be going back at another point. Love checking out his projects and seeing his passion for his work.
Customer Service
I give everything I can to ensure the browsing, buying and aftercare service provided by me is the best it can be. I am very grateful to see review platforms, such as the industry standard,Trustpilot, reflects that with the feedback left by over a thousand customers so far. If you're new to the Home of Tone, and are looking for reassurance before placing an order, have read through the reviews left by prior customers over on Trustpilot. I hope it helps showcase an area I am immensly proud of and continually aiming to maintain and improve with my customers, past and present.
